Thanks to Allan Kent of Zeald I came across a brilliant theory that explains a lot about why some marketing doesn’t work. I’ve borrowed his theory to explain the copywriting process and the pitfalls to avoid.
It’s a quick look at what commonly goes wrong, and an overview on how to get it right, from the very beginning.
Here’s the link to my free download about The Copywriting Process and how to get more out of your marketing investment… yes, it’s about marketing for results! Enjoy!
Click here to download this free how to guide and master the art of briefing your copywriter (or yourself). It’s short, to the point, easy to read and understand, and includes your own 12 step template to make sure you leave nothing out. Essential reading for every business owner!
Click here to download this free guide on The Copywriting Process to ensure you get the most from your marketing investment. Discover the number one mistake business owners make when investing in marketing and learn how to avoid it. Essential reading for anyone looking to hire a copywriter!
Check out Cara Tipping Smith, from Copy Carats in an online interview with AlphaLocalNZ. Discover a little more about what Copy Carats does, and what makes Cara different from other copywriters.
One of the hardest things as a small business owner is trying to write your own marketing material. I’m not saying it’s impossible, but I know it can be really frustrating spending hours with the backspace. So I’ve decided to make it easier, right here and now. Continue reading