Following on from the 4 Cs which have been our marketing touchstones for years (Clarity, Colour, Cut and Carats) we’ve introduced ‘the 5th C’… educ-C-ation.
‘The 5th C’ is your monthly guide to business writing. There’s something for everyone; DIY tips, market knowledge; and the latest and best online resources for business marketing.
I know that as a business owner, you don’t always have the budget to outsource. ‘The 5th C’ is designed to help you achieve more on your own. And if writing is not in your DNA, don’t worry – we’re happy to step in when you do need professionals.
Each monthly newsletter includes:
- ‘the writer’s corner’ – how to write better for your business
- ‘across the desk’ – business marketing insights from local and global marketing leaders
- ‘working it’ – how to manage your writer, designer and project
- ‘finding inspiration’ – great tips for where and how to find inspiration for fresh content
- ‘the naughty step’ – useful (and occasionally hilarious) tips on what not to do
- ‘at the water cooler’ – the latest and best online resources for business owners
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