Your Tone of Voice – A Branding Essential
Your tone of voice is essential in establishing your brand. Big businesses know that – it’s why there’s a distinct familiarity when you see or hear anything by Charlie’s Drinks, Pak ‘n Save or 2 Degrees Mobile.
We thinks it’s important no matter what sized business you are. In simple terms, people buy from people – so your tone of voice sets in play a whole bunch of emotional responses to your marketing. You don’t have to play ‘to type’, but you do have to play a type, consistently.
Corporate tones of voice encourage feelings of trustworthiness and establishment. Casual tones of voice encourage feelings of fraternity and accessibility. And so on… what’s your tone of voice? If you don’t know, we’ll help you discover it. Get in touch.
Corporate tone of voice
Corporates aren't always 'corporate' in tone of voice and some SMEs are very corporate indeed. It's your call. Does this sound like you?
Casual tone of voice
A 'casual' tone of voice suits some clients down to the ground. It's relaxed and accessible for every client to understand. Does this sound like you?
Kid friendly tone of voice
Kid friendly for parents or kid friendly for kids? Probably both; because parents write the cheques. Does this sound like you?
Quirky tone of voice
You don't have to sound like anyone else; you can be as quirky as you like. We can help you define your own voice. Enjoy this quirky touch.
There once was a writer called Tipping
Whose copy was brilliantly spiffing
So she set up a shop
So all companies could ‘pop’
Without all that endless hand wringing