Your Tone of Voice – A Branding Essential
Your tone of voice is essential in establishing your brand. Big businesses know that – it’s why there’s a distinct familiarity when you see or hear anything by Charlie’s Drinks, Pak ‘n Save or 2 Degrees Mobile.
We thinks it’s important no matter what sized business you are. In simple terms, people buy from people – so your tone of voice sets in play a whole bunch of emotional responses to your marketing. You don’t have to play ‘to type’, but you do have to play a type, consistently.
Corporate tones of voice encourage feelings of trustworthiness and establishment. Casual tones of voice encourage feelings of fraternity and accessibility. And so on… what’s your tone of voice? If you don’t know, we’ll help you discover it. Get in touch.