Tag Archives: Google

Why F7 is your best ever friend

Even Google isn't perfect.We’ve all done it, made a spelling mistake and regretted it.  One sharp-eyed reader noticed mine in our inaugural newsletter!  While F7 couldn’t have prevented that particular mistake, it can prevent 99% of the spelling and grammar mistakes you make.

F7 is the function key (Mac and PC) that directs your computer to check your spelling.  If you’re like me, you probably have your favourite email programme and word processing programme set to automatically check spelling and grammar.

Yes, that does mean you have to put up with Microsoft (for example) wanting to change ‘staff’ to ‘staffs’ (a personal bugbear of mine) but you can change the kinds of items it checks in your settings or options.

Even if you hate all those mis-corrections that are offered and so don’t automatically check, pressing F7 on your keyboard will start your spell checking programme for when you need to get it right.

Competition: the first person to email me, correctly identifying the typo in my last email will get a bottle of wine!  Email me with the typo and let me know whether you prefer Red or White?

And if you want to know more about adjusting your grammar settings, let me know below.

Big change for Gmail users and… everyone sending newsletters!

Monday’s Herald (July 1st) had a wee article that I want to share.  Debbie Mayo-Smith pointed out the new inbox option for Gmail users and it could be a game changer. Not just for Gmail users, but for everyone sending newsletters to their customers.

Changes from Google

Your emails and priorities automatically sorted.

In short, Google has quietly introduced a Gmail inbox configuration which (with drop and drag) makes sorting inbox content dramatically different.  Now everyone can automatically weed out the content that they don’t want to see straight away.

If, like me, you’ve been automatically assigning newsletters to a separate folder anyway – it just got a whole host easier. If however you’re like most people, who get all their Gmail straight into their inbox, this is likely to be a very welcome change.

However, if you’re sending newsletters to customers, this change makes them less likely to be seen!

Now more than ever, your newsletters are going to have to stand out from the crowd. Once this inbox shift takes off (and I predict it will), your newsletters could be automatically buried in a separate tab in one of the world’s most used email systems.

Read Debbie’s article here.  And if you need help to make your newsletter more compelling contact us.

Automate Google for endless inspiration!

Inspiration is aplenty, if you know where to look. One of the best places that works for me is Google Alerts. It’s not perfect but if you manage it well, it’s a rocket fuelled source of business writing inspiration. If you don’t have a Google account, you do need to register but it’s simple and free.

I use Google Alerts for myself as well as for clients, and encourage them to set up alerts for themselves.  Here’s why.

Too much information?

It’s impossible to stay on top of every industry or sector related story. Certainly I find it impossible to stay on top of Radio, TV and the NZ Herald, let alone LinkedIn, Twitter, Facebook Pages, Google+, Industry Blogs and the plethora of other info sites I indulge in.

Store your inspiration for when you need it.

Google Alerts, cleverly used means I can quickly access the information I need, and decide what I need to write about or comment on. Don’t get me wrong, it’s not my only way of staying up with my education, but it does happen to be a great way of collecting an in-one-place stream of possible inspiration.

Here’s a glimpse at an alert for Recruitment NZ.

Google Alerts - Recruitment Example

Choose the settings that suit you best.

As you can see, you can choose your settings. Choose the sources you want (e.g. news, blogs, discussions, even videos and books). Choose when how often you want to be updated. Choose the kinds of update results you want. Google takes care of the rest and emails relevant content to you.  If you want to see how I manage alerts and other regular emails see my post here.

Put your inspiration to work.

Basically when I want to write a newsletter topic or business article, I can just dip into my folder of inspiration to see what’s topical. It also means I can proactively contact clients to let them know about conversations that impact on their business.

Gain profile on the back of industry news.

One of the upsides is that it gives me an opportunity to see what’s going on in my industry and comment (or not) on other people’s input.  Not all copywriting has to be long or comprehensive. There are many ways to build a business profile. Google Alerts will definitely give you some inspiration.

Test it out. See what works for you.  And let us know below.

Insuring yourself against Google changes…

SEO or Search Engine Optimisation is all well and good but it can cost a bomb (shouldn’t but it can). Clients tell me about their marketing activities of course, and a number have asked me recently how they can insure themselves against future changes in Google’s search engine rankings. Easy I say, the answer is to put the content out there.

Look, Google isn’t trying to trick anyone even if some SEO companies are (did yours tell you to clear your browser cache before searching on your keywords? They should have… just saying. That’s a top tip from a friend of mine who’s a bit of an expert – thanks Shane! He deserves a free plug for that alone – check him out at out Alpha Local NZ).

Google’s role is to give the person searching the most popular, most relevant, most recent content; they just want to give you the best answer for your search. That way you’ll keep trusting them and using them, and that’s where they make their money.

It’s exactly the same for you.

If your content is real, regular and relevant, no matter what algorithmic changes occur – you’ll still rank.  And you’ll build trust.  And as Google gets smarter, you’ll be assured of their continued good favour.

So get out there and make content for people, not the machines. And if you need help, contact us!