Strategy and Why it Matters

Strategy?Your strategy is to get more business right? Perhaps better business, those A+ clients you’ve read about. But do you know who yours are?

Most of us go into business because we’re good technicians. But being good at business is an entirely different skill set, and marketing is another one again.

But here’s the key – we’re all capable of learning when we have the right teacher. Experience is a good teacher – but getting expert advice makes much more sense.

Fortunately I live at the pointy end of marketing; that place where the doing needs to be done. So often, it’s a business coach or marketing strategist that is calling me in to help clients deliver to the plan. That’s my favourite place to work – in the land of planning, measuring, and improving on bottom line results.

We regularly work with marketing specialists, business coaches, advertising agencies, design houses and SEO specialists. They all agree you need a strategy … and they all help you define yours.

So if you’re wondering if a copywriter can help – ask yourself, “what’s my strategy?”. If you have one – get in touch. If you don’t – we can help you get in touch with the resources you need.

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