Insuring yourself against Google changes…

SEO or Search Engine Optimisation is all well and good but it can cost a bomb (shouldn’t but it can). Clients tell me about their marketing activities of course, and a number have asked me recently how they can insure themselves against future changes in Google’s search engine rankings. Easy I say, the answer is to put the content out there.

Look, Google isn’t trying to trick anyone even if some SEO companies are (did yours tell you to clear your browser cache before searching on your keywords? They should have… just saying. That’s a top tip from a friend of mine who’s a bit of an expert – thanks Shane! He deserves a free plug for that alone – check him out at out Alpha Local NZ).

Google’s role is to give the person searching the most popular, most relevant, most recent content; they just want to give you the best answer for your search. That way you’ll keep trusting them and using them, and that’s where they make their money.

It’s exactly the same for you.

If your content is real, regular and relevant, no matter what algorithmic changes occur – you’ll still rank.  And you’ll build trust.  And as Google gets smarter, you’ll be assured of their continued good favour.

So get out there and make content for people, not the machines. And if you need help, contact us!

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