Inspiration is aplenty, if you know where to look. One of the best places that works for me is Google Alerts. It’s not perfect but if you manage it well, it’s a rocket fuelled source of business writing inspiration. If you don’t have a Google account, you do need to register but it’s simple and free.
I use Google Alerts for myself as well as for clients, and encourage them to set up alerts for themselves. Here’s why.
Too much information?
It’s impossible to stay on top of every industry or sector related story. Certainly I find it impossible to stay on top of Radio, TV and the NZ Herald, let alone LinkedIn, Twitter, Facebook Pages, Google+, Industry Blogs and the plethora of other info sites I indulge in.
Store your inspiration for when you need it.
Google Alerts, cleverly used means I can quickly access the information I need, and decide what I need to write about or comment on. Don’t get me wrong, it’s not my only way of staying up with my education, but it does happen to be a great way of collecting an in-one-place stream of possible inspiration.
Here’s a glimpse at an alert for Recruitment NZ.
Choose the settings that suit you best.
As you can see, you can choose your settings. Choose the sources you want (e.g. news, blogs, discussions, even videos and books). Choose when how often you want to be updated. Choose the kinds of update results you want. Google takes care of the rest and emails relevant content to you. If you want to see how I manage alerts and other regular emails see my post here.
Put your inspiration to work.
Basically when I want to write a newsletter topic or business article, I can just dip into my folder of inspiration to see what’s topical. It also means I can proactively contact clients to let them know about conversations that impact on their business.
Gain profile on the back of industry news.
One of the upsides is that it gives me an opportunity to see what’s going on in my industry and comment (or not) on other people’s input. Not all copywriting has to be long or comprehensive. There are many ways to build a business profile. Google Alerts will definitely give you some inspiration.
Test it out. See what works for you. And let us know below.