four letter words

Yes, I made you look but I’m not talking about the obscene kind. The words I’m referring to are “goal”, “plan” and “track”.

Ok, that last one has five letters but you’d think it was a four letter word (and that word would be “rack”, as in “on the rack”), judging by the way some businesses react to it.

Running a business isn’t easy; you’re always up against competing priorities. In NZ we’re famous for our number eight fencing wire mentality – we can fix anything and we do. Of course we’re also famous for our rugby. So the way I see it, if John Kirwan can talk about “the plan”, so can we.

Planning is often referenced as the place we go back to when the (proverbial) hits the fan and it is really good for that. But planning is largely ignored when everything’s working ok – and it shouldn’t be!

Setting goals, planning and tracking are essential to avoid wasting precious business resources on poor outcomes. And it doesn’t have to be hard (another four letter word), or complicated.

At Copy Carats we like goals, plans and tracking because it gives us a chance to show off. Equally importantly, we like them because it gives us a chance to use our number eight fencing wire skills (tweaking, fixing, innovating) because we can see if it’s going wrong.

If you haven’t got a goal, a plan to get there and a way of tracking your success – you’re relying on luck and she’s a fickle mistress. We can still help, but we’ll put you in touch with the right expert.

If you have a goal, a plan and the means to measure it – talk to us. We’re champions of copy and we’re a dab hand at numbers too.

 

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